Whether the non-profit sector is ready to embrace a new social networking platform remains to be seen, especially given these organizations’ often-limited staff time and lack of familiarity with cutting edge technology. And there’s competition—Ning, for instance, allows non-profits to build their own branded social networking websites using pre-fabricated tools. But the most formidable rivals are [Chris] Hughes’ old friends at Facebook, which already offers the application Causes, on which users can donate money and promote non-profits to friends. Hundreds of thousands of non-profits are members of Causes, and in the application’s first two years, 25 million Facebook users “joined” at least one of the causes. But according to a Washington Post report, the majority of Causes non-profits have never received a single donation through the application.